“I’ve taken the feedback to heart,” West added. The song was created as satire, and I realize some people did not receive it as it was intended.” “I wrote a song poking fun at myself for being an over-protective dad and my family thought it was funny. “I’m blessed to be the father of two amazing daughters,” he shared in an Instagram post. “Modest is hottest, the latest fashion trend is a little more Amish, a little less Kardashian/ What the boys really love is a turtleneck and a sensible pair of slacks/ Honey, modest is hottest, sincerely, your dad,” West sang.Īlthough the award-winning singer initially labeled the song his “ridiculously silly way of reminding that their appearance doesn’t define them,” the amount of backlash he faced led him to pull the video down and issue an apology. In the chorus, West says he believes the biblical encouragement to dress modestly is most attractive. The singer-songwriter revealed that his family was in on the joke as they played along in the music video for the song wearing turtlenecks and long beige slacks. "Modest is Hottest" was intended to be a lighthearted song about the "age-old struggle" with modesty, the 44-year-old husband and father of two daughters explained on Instagram. He's since removed the video that was released ahead of Father's Day. | YouTube/Matthew WestĬhristian singer Matthew West has issued an apology following backlash over a parody video he created with his daughters to share the message that beauty is more than skin deep. Matthew West and his family in the music video for “Modest Is Hottest” on June 18, 2021.
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